"Can it be ready next week?" is one of the first questions we hear. The honest answer depends less on how fast we code and more on what the site has to do, and how quickly content and decisions arrive.
Typical timelines
| Project | Usual timeline | What drives it |
|---|---|---|
| Landing page | 1 to 2 weeks | One goal, one page, often for an ad campaign |
| Company website | 3 to 6 weeks | Number of pages, languages, content readiness |
| Online store | 6 to 12 weeks | Product count, payments (card, cash on delivery), shipping rules |
| Booking platform | 6 to 12 weeks | Availability logic, deposits, confirmations, integrations |
| Mobile app | 8 to 16 weeks | Features, accounts, store review by Apple and Google |
These are working timelines from the day the project starts, assuming feedback comes within a few days at each step.
What happens in each phase
1. Discovery (a few days)
A call about your business, customers and goals. You receive a written proposal with scope, timeline and a fixed price. The project starts when you approve it and pay the deposit.
2. Structure and content (about a week)
We agree on the pages, what goes on each one and who provides texts and photos. This is the phase that most often decides whether the project finishes on time.
3. Design (one to two weeks)
Mobile and desktop designs you can click through. You review, we adjust. Nothing gets built until you approve it.
4. Build (one to several weeks)
Development, content entry, SEO foundations and tracking. You follow progress on a live preview link.
5. Testing and launch (a few days)
Checks on phones, tablets and computers, forms, payments, speed and redirects. Then the site goes live and we watch it closely during the first days.
Five things that slow projects down
- Content arrives late. Texts, photos, prices and product lists are the most common cause of delay. Start gathering them before the project begins.
- Too many decision-makers. When five people review every page, each round takes longer. Choose one person who gives final approval.
- Scope that keeps growing. New ideas are welcome, but adding features mid-project moves the date. Note them for a second phase.
- Slow access. Waiting days for the domain login, hosting details or payment gateway account stops work. Prepare them early.
- Third parties. Payment institution approval for cards, app store reviews or a supplier's API can take time we don't control. We plan around them from the start.
Speed it up
Before the kick-off, prepare your logo files, a short description of each service or product, real photos, your prices or price ranges, and access to your domain. Projects with content ready on day one regularly finish at the short end of the range.
Can it go faster?
Sometimes. If you have a fixed date, like a launch, a season or an event, tell us at the start. We can plan a first version with the essential pages for that date and add the rest after. What we don't do is skip testing or SEO foundations to save a few days: those shortcuts cost more later.
Our take
A good timeline is a realistic one. Ask any provider for a written schedule with the phases above, what they need from you at each step, and what happens if a step is late. If they promise a full booking platform in a week, be careful.
See how we build websites, or tell us your deadline and we'll tell you honestly if it's possible.
Have a launch date in mind?
Plan it with us
